The Evolution of Snacking

New research reveals Canadians are updating their preferences and are seeking a middle ground when it comes to snacks

While shifting needs and preferences are driving change in category and brand choices, at the heart of snacking is the need for gratification. Knowledgeable consumers are seeking the middle ground as the route to feeling satisfied, feeling neither guilty about their indulgent choices or that they’re missing out with their healthier snack choices. As Canadians update and redefine their approach to snacking, opportunity abounds to factor these trends and behaviours into growth strategies.

Ipsos’ Kathy Perrotta details the emerging need states we’ve identified as those key opportunity areas in her latest article. 

The author(s)

  • Kathy Perrotta
    Vice President, Canada, Market Strategy & Understanding – Research

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