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Brand Measurement

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Brand Equity Press release

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
MIB
Brand Image Publication

The Most Influential Brands in Canada, 2019

The path to the Top 10 ranks is paved by trailblazers with a secret to success. What is that secret?
https://www.ipsos.com/en-ca/knowledge/consumer-shopper/most-influential-brands-canada-2018
Brand Awareness Survey

Ipsos announces eighth annual Top 10 Most Influential Brands in Canada

Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
Patio table with assorted appetizers
Food & Beverage Publication

The Evolution of Snacking

New research reveals Canadians are updating their preferences and are seeking a middle ground when it comes to snacks
Brand Measurement Survey

Ipsos Reveals BC’s Most Loved Brands

London Drugs, Save-on-Foods and YVR top this year’s list
Canada’s Most Influential Brands
Brand Influencers Publication

Canada’s Most Influential Brands Share Insights

Hear directly from the CMOs of Canada’s most influential brands.
Make your Brand Rock
Brand Measurement Publication

Make your Brand Rock

Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
Influential Brands Canada 2016
Brand Image Publication

The Most Influential Brands in Canada 2016

Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?