Safety Sells: Eating In Canada

There are benefits to purposely putting sanitizing activities in full view of customers. Here’s why!

Canadian Grocer – In this article by Ipsos’ Kathy Perrotta, we explore recent research around Canadians’ heightened concerns regarding in-store safety and related, food safety.

According to the Ipsos FIVE consumption tracking study, we see that more than two-thirds (69%) of Canadians prioritize food safety as an element of importance in deciding where to shop. Food safety needs and personalizing choices to one’s own specific safeguards may also be a contributing factor in a consumer’s preference for in-store shopping.

Download Kathy’s full article now.

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The author(s)

  • Kathy Perrotta
    Vice President, Canada, Market Strategy & Understanding – Research

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