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What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data

From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.

The fashion industry has undergone significant disruption over the past few years. From “converging” – and emerging - channels, COVID and supply chain disruption, to the rising impact of social media platforms like Instagram and TikTok, it’s never been more important for brands to keep up with evolving consumer perceptions and demands.

Plus, Gen Z has presented new challenges and opportunities for brands: the younger, “woke” generation tends to buy from companies that align with their values. They’re also the biggest users of social media and frequent their favorite sites to share opinions, follow influencers, and discover new brands.

To learn more about what online consumers are saying about the latest fashion trends, we analyzed 3.4 million online conversations using Synthesio’s AI-enabled consumer intelligence platform.

Download this report to learn:

  • Which fashion trends are getting the most, and least, social media attention
  • What online consumers have to say about fast fashion - and who’s receiving the blame for fast trend cycles
  • Five insights about Gen Z fashion lovers including their top brands, media publications, and influencers

Download

The author(s)

  • Emma Huff
    Synthesio, Social Intelligence and Analytics, USA

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