[RECORDING] Ipsos at the 2024 ESOMAR Conference

Ipsos is thrilled to invite you to our complimentary webinar on October 15th, following our exceptional presence at the 2024 ESOMAR Conference in Greece! This year, Ipsos not only showcased our cutting-edge research five times in collaboration with our clients but also won the prestigious ESOMAR Congress Best Paper Award 2024 and ESOMAR Best Qualitative Paper - Peter Cooper Award 2024!

Join us to uncover the insights shared by our experts during the ESOMAR24 event. Our agenda includes:

Minds and Machines: Discover the unique opportunity for the insights industry using L'Oréal as an example of leveraging Generative AI for speed and innovation. Learn how this technology can make the insights function shine across broader organizations.

Emotion-Inducing Fragrances: Harnessing the power of scent-evoked feelings. Discover the cross-cultural evidence from the United States and China on mapping and measuring the emotional response in the fragrance experience.

Empathy or Emptiness: Explore the impact of AI on human connection in qualitative research through our ambitious, self-funded pilots conducted in the US, UK, and Japan. Does AI foster greater empathy, or does it leave us feeling empty?

ESOMAR Congress Best Paper Award 2024 and ESOMAR Best Qualitative Paper - Peter Cooper Award 2024

Mapping Billions of Synthetic Journeys: Learn how we are creating a synthetic population and simulate their trips in France to build granular traffic flows for enhanced out-of-home audience performance.

Semantic Frontiers: Unearthing trends with AI and Knowledge Graphs . How to transform social trends into practical and valuable business actions in the evolving food industry by merging internal metadata with expansive social data and adding a sprinkling of Generative AI.

If you missed our live session, please click here to watch each segment on-demand.

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