Empathy or Emptiness: Unravelling the Impact of AI on Human Connection
Revisit our webinar to hear insights from pioneering studies on the interplay between AI and human moderators and respondents.
Listen in as Ipsos experts highlight new research from our award-winning paper, "Empathy or Emptiness: Unravelling the Impact of AI on Human Connection in Qualitative Research," which was recognized as the ESOMAR Congress - Best Paper Award 2024, and also the Peter Cooper Award for the Best Qualitative Paper.
Hear Ajay Bangia, Rollo McIntyre, and Jim Legg delve into insights from pioneering studies on the interplay between AI and human moderators and respondents. Then, dive deeper with April Jeffries, our empathy expert, as she discusses the proposed boundaries and potentials of AI. Could these systems help to amplify unheard voices or even mitigate inherent biases? How can we harness technology to unlock the wealth of insights concealed within diverse perspectives held within the vibrant fringes? We end the session with business impact considerations to round out our hour together.
For more insights from our research, check out our paper: Is there depth and empathy with AI twins?
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