Rewards, Vacations, And Perks Are Passй:
Canadians Care Most About Cash
Toronto, ON - August 13, 2007 - Forget corporate credit cards, concert tickets, priority parking spots and extra vacation time. When it comes to choosing a job, many Canadians are looking for cash. A recent Canada Speaks survey by Sympatico / MSN found that four in ten (39%) Canadians rank salary as the most important consideration when looking for a job, followed by a good location (13%) and flexible hours (10%). However, rewards and perks (3%) and vacation time (2%) trailed far behind.
Interestingly, although Canadians don't consider vacation time a priority when looking for a job, when asked about their current workload, their responses suggest they would welcome more leisure time. Four in ten (41%) `find it difficult to balance their work time and family time', six in ten (61%) `wish they could work fewer hours', and four in ten (38%) feel burned out by their work load.
Despite the workloads, some Canadians are very happy with their career choices. In fact, almost three in ten (28%) say they are working in their `dream job'. The survey also indicates almost all Canadians have a soft spot for their supervisor, with 78% admitting they `like their boss'.
Still, most Canadians don't want work to be the central part of their life. Seventy-two per cent prefer to `work to live,' while one quarter (24%) agree that work takes a more dominant place in their lives, and that they `live to work'.
The survey also found that some Canadians are contemplating career moves. Three in ten (28%) are thinking about changing their current job, but staying in their field while a similar margin (29%) want to make a more drastic move and are thinking about changing their entire career choice.
When searching for a new job, perhaps Canadians will look back to their career aspirations as youth. The most popular career choice for Canadians growing up was a teacher (21%) followed by an actor/singer (13%). Specifically, Women were more likely (30%) than men (12%) to want to become a teacher while men were more likely (12%) than women (2%) to want to become an astronaut.
With Canada Speaks, Sympatico / MSN is listening to its readers' opinions in order to continue providing them with the information they care most about. Canada's most popular online destination with more than 19.7 million visitors per month*, Sympatico.MSN.ca is the one online destination that provides the tools and information Canadian's need to connect with friends, family, and what's happening - in their community and around the world.
* comScore Media Metrics, May 2007
These are the findings of an Ipsos Reid poll conduced from July 20 to July 24 via a regionally representative online Canadian sample of 3061 adult Canadians. The survey was conducted online. With a sample of this size, results for each wave are accurate with +/_1.8 percentage points, 19 times out of 20, of what they would have been had the entire Canadian adult population been polled. These data were weighted to ensure the sample's regional and age/sex composition reflects the actual Canadian population according to Census data.
About Sympatico / MSN
Sympatico / MSN is Canada's most popular online destination, with more than 19 million unique visitors* experiencing its information and communication services each month. Offered in a strategic alliance between Bell Sympatico and Microsoft, Sympatico.MSN.ca brings together Bell Sympatico's Web content and broadband services with popular web services for MSN, including Windows Live Messenger, Windows Live Hotmail, Windows Live Spaces and Live Search. The site gives Canadians easy access to the tools and services they love to use. Bell Sympatico is Canada's leading Internet service provider and Sympatico.MSN.ca delivers exclusive content to Sympatico High Speed Internet service subscribers, while Windows Live Messenger, Windows Live Hotmail and Windows Live Spaces are the country's most used instant messaging, web-based email service and social networking services.
* comScore Media Metrics, May 2007*
For more information on this news release, please contact:
John Wright
Senior Vice President
Ipsos Reid
Public Affairs
(416) 324-2000
[email protected]
About Ipsos Reid
Ipsos Reid is Canada's market intelligence leader, the country's leading provider of public opinion research, and research partner for loyalty and forecasting and modelling insights. With operations in eight cities, Ipsos Reid employs more than 600 research professionals and support staff in Canada. The company has the biggest network of telephone call centres in the country, as well as the largest pre-recruited household and online panels. Ipsos Reid's marketing research and public affairs practices offer the premier suite of research vehicles in Canada, all of which provide clients with actionable and relevant information. Staffed with seasoned research consultants with extensive industry-specific backgrounds, Ipsos Reid offers syndicated information or custom solutions across key sectors of the Canadian economy, including consumer packaged goods, financial services, automotive, retail, and technology & telecommunications. Ipsos Reid is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos.ca.
Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2006, Ipsos generated global revenues of 857.1 million euros ($1.1 billion USD).
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