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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Public Perspectives: Are Canadians Keeping Up With Technology?
This report explores Canadian’s feelings towards keeping up with technology.
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Public Perspectives: Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.
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Public Perspectives: Does Advertising Reflect Reality for Canadians?
This report explores Canadian’s feelings towards advertising and it’s representation (or not) to self-image, gender equality and diversity.
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Public Perspectives: Populism Revisited
This report explores attitudes toward populism in Canada and around the world
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The Five Forces of Customer Experience
In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.