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Public Perspectives: Ignorance and Distrust Prevail About What Companies and Governments Do with Personal Data
Do Canadians know what is happening with their personal online information? And who do they trust to use their information the “right way”?
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Trust in Business: Is the rising tide lifting all boats?
While 14 of 21 sectors improved their trust scores among Canadians, 4 did decline. Discover where your brand ranks.
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Public Perspectives: Understanding Changing Society and Markets in 2019
Heading into 2019, we see decreasing consumer confidence and a higher potential for social and political disruption. What does that mean for you?
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Empty Planet: The Shock of Global Population Decline
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent - but one that we can shape, if we choose.
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The Behavioral Science of Customer Experience
Behavioural science offers the right lens and tools to explore, measure and predict consumer behaviour.
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Public Perspectives: Are Canadians Keeping Up With Technology?
This report explores Canadian’s feelings towards keeping up with technology.
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Public Perspectives: Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
This report explores Canadians’ entrepreneurial aspirations, experience, spirit, engagement in society and expectations for government support.
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Public Perspectives: Does Advertising Reflect Reality for Canadians?
This report explores Canadian’s feelings towards advertising and it’s representation (or not) to self-image, gender equality and diversity.