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Ipsos reveals Canada’s Most Influential Brands of 2025
Canada’s Top 5 brands remain unchanged from last year. Costco returns to the Top 10 at #6 in 2025.
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Three Quarters of Canadians (75%) Say They are Satisfied with the Progress they Have Made on Their Ambitions, Despite Economic Pressures
Younger Canadians Prioritize Establishing a Financial Foundation while Older Canadians Focus on Quality Time and Wellbeing.
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Canadians Overwhelmingly Deem Impaired Driving as Serious Public Safety Issue
Canadians want government to act. Strong support for reducing impaired driving and hold offenders accountable
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C-Suite Guide to Sustainable Growth: CMO-CSO Playbook
Discover an actionable, evidence-based guide from IRG with Ipsos, Ad Net Zero and Google to help CMOs and CSOs turn sustainability into growth, faster.
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Trump, Tariffs & Turmoil
Your one-stop spot for insights to navigate today’s evolving political and social landscape.
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Elbows Up to Eyes Open
Read more about how Canadians have moved from defiance to pragmatism in twelve months
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
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The Context Advantage: Winning the moments that matter
Understanding Brand Equity in Context provides the full landscape and can reveal new opportunities.
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2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!