Download the inaugural edition of our foresight magazine, What the Future with a specific focus on wellness.
2025 Holiday Countdown Calendar
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
The countdown to the holidays is officially here!
As 2025 draws to a close, we want to take a moment to express our heartfelt appreciation for your partnership and friendship. Collaborating with industry and brand leaders has been at the centre of everything we’ve achieved this year – so thank you for your trust, and for sharing these meaningful moments with us!
Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!
A timely exploration of the forces reshaping Canada’s political, cultural, and economic landscape is a must-read.
Take inspiration from these client CX stories, each demonstrating true impact and remarkable business transformations.
Learn more about the four main types of Mystery Shopping programs, and their specific business applications.
Ipsos and CIGI won the ESOMAR Gold Research Impact Award on their groundbreaking Supporting Safer Digital Spaces research.
Insurers can move beyond transactions by addressing customers’ emotional needs through these 6 forces.
Revisit these 7 Ipsos Sustainability Truths, along with a strategic, 3-step approach to connecting these principles to driving business growth.
Each generation sees these differently — and understanding them is the first step to connecting across Canada’s generational divide.
Hear insights from the 9th edition of Ipsos Global Trends about what shifting trends mean for the Canadian market.
This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today.
Break out of narrow generational definitions and stereotypes to build stronger brand connections with consumers.
We interviewed leaders from Canada’s Most Influential Brands – hear how they set themselves apart.
Bookmark this resource as your one-stop spot for understanding the evolving political and social landscape.
Discover more about how synthetic data can be applied specifically to product testing.
During this eye-opening deep dive, we highlight the creative tactics that separate winning short-form ads from the forgettable masses.
Ipsos’ pursuit of innovation and collaboration contributed to being one of Canada’s Most Admired Corporate Cultures.
Introducing EDGE: Innovation teeters on the precipice of convention, where the ordinary meets the extraordinary.
Learn more about what’s driving Canadians to make (or not make) the switch to electric.
Hear practical guidance for leaders looking to diagnose and proactively manage risk and maximize business outcomes.
Ipsos won two Canadian Research Insights Council’s (CRIC) Excellence Awards in 2025.
Revisit the pertinent ESG issues by industry, as well as the extent of differentiation in effectiveness for main brands.
Hear how Canadians are making thoughtful, value-driven food & drink choices that reflect personal and generational priorities.
Here’s how name brands can use innovation to retain a competitive edge and differentiate themselves in the marketplace.
Ipsos was named the #1 Most Innovative Insights & Analytics Company in 2025.
To all of our clients, industry friends and peers, and to each of the passionate Ipsos people from coast to coast, thank you for being an essential part of our journey. We look forward to creating even more success together in the year ahead.
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