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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Coffee Association 2024 Conference
Hear Mauricio share recent Ipsos research about what makes each cohorts’ coffee consumption unique and how it has been evolving in the past years, with the objective of discussing the Portfolio Management strategy the category is facing: the Balancing Act of protecting your base and innovating for the future.
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[WEBINAR] CHATS 2025: The Consumer Clash
Join us for the 11th edition of the Canada CHATS 2025 Trends Report webinar as we serve up a snapshot into the fascinating contradictions shaping Canadian consumption habits.
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MNP Consumer Debt Index Improves to 89 Points Amidst Interest Rate Declines
Canadians have more money on hand at month-end now than at any point in the past 5 years.
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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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How Context Can Inspire Brand Growth
Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.