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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability
Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)
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Race Tightens Further as Campaign Hits Final Stretch
Conservatives (38%, +2) Close in on Liberals (41%, -1)
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Canadians Say No Clear Winner Emerged from Leaders’ Debates
25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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More Than Half (56%) of Canadians Are Satisfied with Their Provincial Healthcare System – a Significant Increase (+8 Points) from Last Year.
Less than a third (31%) believe that additional funds injected in the system over the past decade have improved the situation.
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Ask Me Anything: Election 2025 Countdown
Hear Darrell Bricker highlight key insights from recent public opinion and election polling.
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MNP Consumer Debt Index Rebounds to 88 Points After a Taking a Significant Dip Last Quarter
Significantly fewer Canadians are saying they already can’t pay their bills and debts (26%, -9)