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Canadians See Oilers Win as National Symbol of Resilience, Say Winning the Cup Is Especially Important This Year
Majority of Canadians Back the Oilers, Tying Team’s Success to a Deeper Sense of Identity and Unity
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Ipsos Wins Canadian Research Insights Council’s 2025 Innovation & Advancement and Business Impact Awards
Ipsos has won two Canadian Research Insights Council’s (CRIC) Excellence Awards in 2025, presented at CRIC’s Annual Conference & Gala event.
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Canadians Cut Back Charitable Giving As Budgets Tighten Amid Economic Uncertainty
Economic stress prompts Canadians to scale back on giving - domestic causes take priority as global crises persist
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Amid Tepid Satisfaction with Election Outcome, Canadians Outline Their Priorities for New Liberal Government Ahead of Throne Speech
Regional divides reveal sharp contrasts in satisfaction and priorities, with cost of living and national interests topping the new government's to-do list.
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With King Set to Open Parliament, Pro-monarchy Sentiment Rises as Canadians Say It Differentiates Canada from U.S.
Generational divides and shifting attitudes show the monarchy gaining ground - but challenges remain, especially in Quebec.
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Leveraging Generational Analysis: Understanding generations begins with detangling three key effects
Read more about the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Reveals BC’s Most Loved Brands 2025
Leading the pack, Save-On-Foods has emerged as the “Most Loved Brand” in BC, followed closely by London Drugs and BC Hydro
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.