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Two in Three (66%) Canadians Support Extension of Canadian Forces Mission against ISIS in Iraq
Two Thirds (65%) Also Support Use of Canadian Ground Forces against ISIS;
Eight in Ten (81%) Already Consider Current Mission to be a Combat Mission -
Most (88%) Canadians Support Requirement for People to Show Face during Canadian Citizenship Ceremonies
Seven in Ten (68%) Disagree that Allowing Muslim Women to wear Niqab or Burqa During Ceremony is Acceptable; Three Quarters (72%) Agree With PM that Burqa or Niqab are Symbols of Oppression and Anti-Women Culture
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Digital Divergence: Opportunities for Marketers to Leverage Social Networking to Engage with Younger Adult Consumers
Social Networking Behaviours Vary Across Generations with Trailing Millennials Demonstrating Highest Levels of Brand Engagement
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A Majority of Canadians Say They Don't Use Products Made With Child Labour (54%), But 46% Think They Do
Most (87%) Agree Canadians can Reduce Child Labour in Other Countries by Changing their Buying Behaviour
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Ipsos Reveals the Most Loved Brands in Alberta
WestJet Soars to the Top Spot, Both the City of Calgary and City of Edmonton Crack Top Ten
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
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Getting to the Heart of the Matter: Leveraging Neuroscience in Market Research
Valentines' Day may be behind us, but as spring approaches, we can still turn our minds to affairs of the heart.
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To Tell the Truth: Only Half (49%) of Canadians are Always Truthful About Their Financial Situation; Others Tell `White Lies' (45%), or Blatantly Lie (6%)
Protecting Loved Ones (36%) Biggest Reason for Withholding Financial Truth
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Grits (34%) and Tories (33%) Once Again Locked in Tie, NDP (23%) Steady
Ontario a Dead Heat Between Liberals (37%) and Conservatives (37%);
Quebec a 3-Way Race: Liberals (31%), NDP (27%), Bloc (26%) -
One in Ten (8%) Women in Canada Has Worked in a "Sexually Exploitative" Work Environment
3% Have Been Sexually Assaulted at Work or by a Colleague;
2% Physically Assaulted