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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos is officially a Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfillment
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MISFITS: How creativity in advertising sparks brand growth
Creativity is often celebrated as the fuel of effective advertising, but it has a problem.
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Ipsos Update - June 2022
Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.
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When Awarding Government Security Contracts, Canadians Prioritize Fairness, Transparency and Price
Fair Hiring Practices to Promote Diversity and Inclusion and Ensuring Jobs for Veterans are Also Among the Priority List
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‘Bike culture’ enjoys limited receptivity among Canadians
Although 41% agree that new road and traffic infrastructure projects should prioritize bicycles over automobiles, Canadians are the least favourable of 28 countries polled
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Canada’s Best B2B brands for 2022
Discover highlights from Report on Business’s second annual ranking of the best B2B brands in Canada.
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London maintains top “city brand” ranking from 2020 to 2022. Toronto jumps to eighth.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.