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Trails and Outdoor Recreation in BC
A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.
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NDP Falters but Liberals Can't Capitalize as Conservatives Maintain 19-point Lead
In seat-rich Ontario, the Conservatives have 47% of the vote compared to 31% for the Liberals.
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Financial and emotional strain anticipated among the “Sandwich Generation”
Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.
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Many Canadians do not feel knowledgeable about investing and/or comfortable investing their own money
Perceived lack of investing knowledge and fear of losing money most commonly cited as reasons for lack of comfort investing, among investors
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Canadians' Skin Cancer Concerns Sees Significant Shift
Just over half (53%) of Canadians think the increasing risk of skin cancer is a concern of sun exposure and only four in ten (40%) consider it their greatest concern, which are both all-time lows.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable
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Eight in Ten (83%) Canadians Say Their Weekly Grocery Bill Has Increased in the Last Six Months
Lower-income households see larger increases in their weekly grocery bills than higher-income households.
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Harnessing the Power of Generative AI for Marketing Insights
At Ipsos, we've been at the forefront of this AI revolution. Here’s how.