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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Ipsos on Consumer Confidence: September 2022
Ipsos’ Consumer Confidence metrics show that Overall Confidence is mildly negative (–1% versus its norm), unchanged from last month.
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Young Men Remain More Likely than Canadian Drivers in General to Drive While Believing They Are Impaired from Alcohol, Cannabis or an Illicit Drug, Medication (Prescribed or Not) or Other Substance Used for Recreational Purposes or to Get High
But These Behaviours Are Reported by Canadian Drivers of All Age Groups
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Sustainability and Advertising: Friends or Foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?
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High food prices are taking a bite out of budgets
And amid global economic ‘uncertainty’ most people predict their grocery bills will continue to climb.
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We’re more than our senses
Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.
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Ipsos Update - September 2022
Ben Page opens this month’s edition of Ipsos Update with his reflections on a global environment of continued uncertainty.
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Ipsos on Consumer Confidence: August 2022
Ipsos’ new Consumer Confidence metrics show that Overall Confidence is now mildly negative (–2% versus its norm), down 1 point over the last month.
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When Social Met Surveys: A Conversation with Twitter’s Joe Rice
Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
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Data Dive: How people feel about climate change and what to do about it
In five infographics, we break down what Ipsos’ global polling reveals about citizens’ views on the ‘climate emergency’, who is responsible and actions to take now.