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Beyond the Hype: Innovation predictions in the era of Machine Learning
With AI growing in popularity, we are also beginning to see how AI can also alter market research, resulting in faster, cheaper, and better results.
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Getting It Right Podcast
Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.
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Beyond omnichannel to convergent commerce ecosystems
Integrating retail into consumers’ everyday lives
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Thirty Percent of Canadians Report Being Registered on an Online Gambling Website
Market Heating Up Thanks to Changing Regulations in Ontario
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BC’s Most Loved Brands 2022
The top names of the annual ranking prove their staying power, but consumer worries about inflation could spell trouble ahead.
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Canadians Looking for an Easier Vehicle Purchasing Experience
Interactions at the dealership a pain point with seven in ten saying they would prefer not to negotiate with commissioned salespeople
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The State of AI-enabled Consumer Intelligence
Listen in as Ipsos Synthesio’s Allen Bonde is joined by Forrester’s Brandon Purcell to discuss the state of AICI, and how the worlds of customer analytics and AI are colliding at an increasing pace.
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Connected CPG: Winning formula in the tech-accelerated age
Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.