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Canadians' understanding of ageism varies widely, revealing a significant lack of awareness regarding its pervasiveness and detrimental consequences
There is a need for education and awareness initiatives to challenge ageist attitudes and create a more inclusive society
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Ipsos Update – December 2024
Security, Inflation, Perils of Perception … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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CHATS 2025: The Consumer Clash
Revisit our webinar for insights from Ipsos’ CHATS 2025 Trends Report, a robust food and beverage tracking study decoding the future of Canadian consumption.
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Pure Protein: Powering Up Beyond the Gym
Ipsos research shows how a protein bar brand can transcend its niche image by tapping into the power of context and empathy, showcasing its versatility and appeal within the context of everyday snacking occasions.
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2024 IG Financial Confidence Index: Canadians Settling into Stability But Remain Concerned About the Future
Economic stability emerges, but future anxieties linger.
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Golden Years, Golden Opportunities
Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.
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Growing Your Brand Through Societal Impact
Take a look at insights from our research highlighting the impact societal benefits can have in driving brand growth.
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Keeping Beauty Real: Dove’s Commitment to Real Beauty
We evaluated this campaign using Ipsos’ best-in-class creative testing approach, Creative|Spark, which includes our Diversity, Equity, and Inclusion (DEI) and Social Power metrics. Here are the results.
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GLP–1s: A Healthcare Revolution?
One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success, or the promise of it, in treating some of the world’s most prevalent conditions.