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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Justin Trudeau Still Best to Lead Country, Say Canadians (39%), Ahead of O’Toole (25%) and Singh (23%)
Canadians Feel Trudeau Safe Bet to Manage During Tough Economic Times (34%), but Will Say Anything to Be Elected (44%)
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What She-cession? Canadians Point to Divisions Between Rich and Poor as Major Social Tension, Downplay Gender Divide
Seven in ten (69%) recognize tension between rich and poor, 37% note tension between men and women
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Ipsos Update – July 2021
Discover new global studies on attitudes to refugees, LGBT+ equality, culture wars and sustainable development. Also explore our latest white papers. including a spotlight on Indonesian society.
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Tension between rich and poor is seen as a key source of division around the world
Just over a third of people on average in 28 countries across the world (a Global Country Average of 35%) think that their country is divided by “culture wars”
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Report on Business: Strategies from Canada’s Best B2B Brands
On June 17th, join The Globe and Mail for a virtual event showcasing Report on Business magazine’s first-ever ranking of Canada’s Best B2B Brands —developed in partnership with Ipsos— featuring business leaders sharing strategies to build trust and stand apart from the competition.
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A healthy and happy workforce is a more productive workforce
A growing body of evidence points to a positive relationship between employee wellbeing and productivity and documents it as a causal effect says a global survey conducted by Ipsos on behalf of Aon in order to understand how companies are addressing wellbeing and how a wellbeing program would impact company performance.
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Which companies have impressed Canadian executives through innovation, culture and social responsibility
Discover highlights from Report on Business’s inaugural ranking of the best B2B brands in Canada.
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Majority Support in Canada for Vaccine Passports for International Travel, Large Events
Canadians more divided on need for vaccine passports in everyday settings; wary about widespread access to their own vaccination data