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The Five Forces of Customer Experience
In Ipsos’ latest CX-focused white paper based on ground-breaking research, Chief Research Officer, Jean-Francois Damais, reveals the five building blocks of an emotional customer-company connection and how they vary in importance by sector.
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Canadians’ Support and Enthusiasm for Development in the Space Sector is Taking Off
However, There Is Concern That Canada Could Be Left Behind
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Four in Five (81%) Think There is a Serious Gun Problem in Toronto, Relatively Few (28%) Feel the Issue is Being Blown Out of Proportion
Most Think Social Programs, Not Increased Policing, Should Be Prioritized to Combat the Issue
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State of the Union: From Polyamorous to Monogamous, Marriage to Divorce, an Ipsos / Global News Survey Examines Relationships in Canada
Four in Ten (37%) Canadians Say Open or Polyamorous Partnerships/Marriages are Acceptable, Support Decriminalization of Polygamy (36%)
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Canadians Evenly Divided on Fed’s Purchase of Trans Mountain Pipeline: 42% Support, 42% Oppose, 16% Don’t Know
Support for Pipeline Expansion Driven by Economy and Value, While Opposition Driven by Environmental Concerns and Consent
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Trudeau Approval Rating Not Translating to Polls, Conservatives Continue to Lead
Real Change Out of Range, As Most Canadians See No Progression on Campaign Promises
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Most Canadians (79%) Can Tell You We’re A Maple Syrup Power House, Only a Quarter (27%) Know We’re A UFO Destination
Majority (62%) Fail True-or-False Quiz, Average Canadian Gave 13 Correct Answers out of 30
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Torontonians & Vancouverites More Likely to Experience Problems When Doing Home Renovations
Seven in Ten Canadians Have Difficulty Finding a Contractor They Can Trust
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Equality at work doesn’t exist say most Canadian women
As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.
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Easy, Authentic, and Emotional
Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.