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Insights to Help You Unlock the Power of New Canadians
Newcomers are the fastest growing segment of the Canadian market. The first step to winning with newcomers and building loyalty is understanding their perspectives and experiences.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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Half (52%) of Canadians Believe Government Should Place “High Priority” on Helping Children Transitioning from Child Welfare System into School or Workforce
Nine in ten (93%) believe youth in government care should receive equal access to educational opportunities; only 69% think they do.
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Mind the Benefits Gap: Survey Reveals Significant Coverage, Knowledge, and Engagement Gaps in Canadian Employer Benefits and Wellbeing Programs
Amid Declining Job Satisfaction and Wellbeing, Many Working Canadians Lack Awareness of the Key Supports and Programs that are Available to Them
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[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success
Don't miss out on this opportunity to gain actionable insights and drive your brand's success.
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Widespread support for banning social media for under 14s and acceptance that kids today have it harder
In the second edition of our annual Education Monitor, we explore global attitudes towards education and schools, with a special focus on the role of technology, AI and smartphones.
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Majority (53%) of Canada’s Post-Secondary Students Claim Financial Independence, Yet Over Three-Fifths (62%) Concede They Won’t Make It Through the School Year Without Financial Help from the Bank of Mom and Dad
Most Post-Secondary Students Showcase Fiscal Responsibility by Tracking Spending (78%) and Understanding the Intricacies of Credit Scores (80%) and Credit Card Interest (76%)
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Canadians Showcasing Their Resilience and Adaptability in the Face of Rising Costs
Majority (52%) Expect Economic Storm to Pass and Remain Optimistic About Financial Future
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Eight in Ten Canadians Worried about Household Food Waste
Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen