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[WEBINAR] Going around in circles: Recycling and circularity
A confusing landscape of language, labelling, and initiatives.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians
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Artificial intelligence: What brands, innovators and digital product managers need to know today
ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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Michelle Vangel to lead Ipsos Social Intelligence Analytics + Synthesio team in North America
Vangel will oversee the alignment of Synthesio, Ipsos’ pioneering consumer intelligence platform, with Social Intelligence Analytics, Ipsos’ market-leading social intelligence and analytics practice.
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Data Dive: How the Russia-Ukraine war is shaping opinions around the globe
In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.
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A New World Disorder: Opportunity in a Polycrisis
This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.
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Ipsos unveils twelfth annual Top 10 Most Influential Brands in Canada
In a turbulent year, despite taking a pounding in the stock market, Google, Amazon, and Apple take the top slots reflecting their resilience. Walmart moved up and Facebook moved down while PC Optimum, the only Canadian brand in the top ten came in at #8.