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Navigating the Endurance Economy: A BC Perspective on Brand Resilience
Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.
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Endurance Economy Insights Hub
Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.
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[WEBINAR] What You Need to Know About Canada’s Endurance Economy
Join us for a webinar presenting the framework and its implications, followed by a roundtable with our Customer Experience, Marketing Strategy, and Public Affairs experts on what this means for customers, brands, and public policy.
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CX Signals GenAI
Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.
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Ipsos Generations Report 2026: Continuity vs Rupture
Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
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The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.