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Immersive Research – Ethnogaphy, Immersions and Empathy
An unfiltered reality of people and their culture communicated through film.
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Most Canadians (68%) Know Winnie the Pooh was a Real Bear, Only One Fifth (19%) are Familiar with Canada’s National Horse
Two-thirds (67%) of Canadians stumped by thirty-question quiz testing their knowledge on quirky Canadian facts
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Ontario Premier Ford’s Honeymoon in Rearview Mirror as Liberals (32%), PCs (30%) and NDP (29%) Locked in a Three-Way Tie
While Slim Majority (52%) Supports Cuts to Government Spending to Move Towards Balanced Budget, No Agreement on Where to Cut
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SponsorshipX
Ipsos is delighted to be a part of SponsorshipX, an unique event that brings together top sponsorship and marketing professionals for an incredible conference filled with immersive and meaningful experiences.
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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood
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New HR Leadership in North America
Ipsos Appoints Debi Lee to Lead HR for North America; Elevates Kristen Kehoe to Newly-Created Role Heading “Generation Ipsos” Analyst Development Program
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Majority (55%) of Canadians – Both Women (59%) and Men (52%) – Fail True-or-False Quiz about Canadian Women’s History
Celine Dion Tops the List of Canadian Women that Canadians Most Want to Dine With