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Betting that if it’s built, they will come
Paige Schoenfeld examines the generation barriers for sports gambling. Her vice: Horse racing.
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Will a new ‘vice’ disrupt one of the oldest?
Mike Rodenburgh looks at the differences between alcohol and cannabis consumption. His vice: either a B.C. Pinot Noir or a French Sancerre, depending on season and mood
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New HR Leadership in North America
Ipsos Appoints Debi Lee to Lead HR for North America; Elevates Kristen Kehoe to Newly-Created Role Heading “Generation Ipsos” Analyst Development Program
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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Majority (55%) of Canadians – Both Women (59%) and Men (52%) – Fail True-or-False Quiz about Canadian Women’s History
Celine Dion Tops the List of Canadian Women that Canadians Most Want to Dine With
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Four in Five (81%) Think There is a Serious Gun Problem in Toronto, Relatively Few (28%) Feel the Issue is Being Blown Out of Proportion
Most Think Social Programs, Not Increased Policing, Should Be Prioritized to Combat the Issue
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Food(Service) For Thought: Change is the Only Constant
Today’s eating and drinking decisions are often in-the-moment and spontaneous, driven by impulse and whim. This shift in consumption behaviours represents a significant opportunity for restaurant operators, food and beverage manufacturers, and foodservice retailers.
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Most Canadians (79%) Can Tell You We’re A Maple Syrup Power House, Only a Quarter (27%) Know We’re A UFO Destination
Majority (62%) Fail True-or-False Quiz, Average Canadian Gave 13 Correct Answers out of 30
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Public Perspectives: What makes someone a “real” Canadian?
This report explores the attitudes of Canadians and others globally in their acceptance of social and cultural diversity.