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Public Policy Improvement
Understanding perceptions of citizens, public service users and other stakeholders.
Global Science Organisation
Empowering state-of-the-art science at Ipsos.
Product Testing
The product testing solution enables clients to achieve product superiority through innovation or renovation.
Market Launch
How to improve vehicles after launch and to optimise the next generation of models. What drives new vehicle acceptance and rejection?
Behaviour Insights
Understanding the route to customer engagement.
Creative Development
Explore the communication strategy, uncover the best idea and creative route.
Creative In-Market
Monitor, evaluate and optimize your campaign performance on-air or post airing.
Creative Assessment
Assess and maximize creative potential to achieve short- and long-term effects for your brand.
Global Syndicated Studies
Insight into business decision-makers and the affluent around the world.
Data Science for Audience Measurement
Enhancing survey data with statistical techniques.