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NDP Headed to Majority Government
NDP (51%, down 1) lead BC Liberals (34%, unchanged) and Greens (13%, up 2)
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President Trump’s brand is the greatest asset and largest weakness for Republicans
New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
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Do Brands Have a Role in the 2020 Election?
Election day is quickly approaching and political campaigns are operating on overdrive. What should brands do?
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Canadian Sentiment Continues to Deteriorate (-6 points in October) as Ipsos Disruption Barometer now at Lowest Level since Start of Pandemic
Brief Respite During Summer Months Gives Way to Worsening Mood as Canadians Doubt Fundamentals of Recovery
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Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
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Liberals (36%, +3) Bounce ahead of Conservatives (31%, -1) After Throne Speech and PM’s Televised Address
Liberals enjoy a double-digit lead in Ontario, but tied with Bloc in Quebec; Canadians aged 55+ Leaning Liberal, not Tory
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Ipsos Update - October 2020
Our new brand growth story, the future of money, fractures in French society and a special on the US election all feature in our latest monthly round-up of research and thinking from Ipsos around the world.
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British Columbians are Not Looking for Change
NDP start campaign with 51% support among decided voters (BC Liberals 33%, BC Greens 12%)
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Heading into Throne Speech, Canadians Sending Mixed Signals on Trudeau Government
While Liberals (33%) and Conservatives (32%) Tied in Popular Vote, Trudeau’s Approval Remains High (53%) and 43% Believe Government Deserves Re-election
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Slim Majority (54%) of Canadians Support an Election in the Fall of 2020
Majority (55%, +12) now says Size of Deficit is too Big; Half (50%) Believe Increased Spending Going Forward Should Necessitate Election