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Despite Slow and Steady Improvements in Inflation, Canadians Continue to Feel its Micro-Level Impacts
Eight in ten (81%) Canadians Continue to Think that Inflation Will Make Everyday Things Less Affordable for Them
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Canadians divided on whose side they’re on in federal union strike
Support tilts slightly to the union as four in 10 (38%) say they’re on the union’s side compared to three in 10 (28%) who are on the side of the government, but over three in 10 (34%) don’t know enough to have an opinion one way or the other
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Eight in 10 (81%) Young Canadians Report Satisfaction with Their Life, up 4 Points from Last Year
Boys/Men Feeling more Positive than Girls/Women; Teens More Optimistic than Twenty-Somethings
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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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ChatGPT and the rise of generative AI
It is our intent to put in perspective the opportunities while recognizing some of the limitations in implementing ChatGPT, LLMs, and Generative AI more generally.
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Canadian Consumers see Tech as Driving Force Behind Small-Business Growth
Majority (54%) of Consumers Disagree that E-Commerce has now Peaked
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Less Than Half (48%) of Canadians Are Satisfied With Their Provincial Healthcare System
Two-thirds (67%) believe that private entrepreneurs can provide healthcare services faster than hospitals that are managed by the government.
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Six in Ten (63%) Canadians Who Don’t Own a Home Continue to Feel Owning a Home is Completely Out of Reach, have “Given Up” on Ever Owning One
Seven in Ten (71%) Say High Interest Rates Currently Have Them on the Sidelines of Home Buying or Selling
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Creative Excellence helps advertisers to bring back the magic
Creative Excellence helps advertisers to bring back the magic by using research to inspire and empower creativity
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Educated Conjecture: An Ipsos Podcast
In this week's episode, we talk about how data from both restaurant guests and broader trends is influencing Tim Hortons’ evolving offer to Canadians