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First Impressions Matter
Understanding the power of spontaneous reactions to develop stronger innovations
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2020 Was a Big Year for Online Sales – But at What Cost?
Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Four things marketers need to know as we navigate 2021
Discover research-driven consumer trends that will become the keys to brand success in 2021.
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Virtual’s Long-View Reality: Patient and HCP Engagement
Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.
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Reimagining the Brand Planning Process in Healthcare
We offer tips for how to make annual brand planning both efficient and effective for your brand team.
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How shopping and eating out has changed during the pandemic
We explore ways Canadians have supported local, small businesses during the coronavirus pandemic.
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New Tech Update To Help Social Distancing In Real-Time Launched For Retailers And Public Spaces
Red and Green traffic light system alerts staff to occupancy thresholds, and more
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)