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Navigating the Endurance Economy: A BC Perspective on Brand Resilience
Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.
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CX Signals
Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews. Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Ipsos Generations Report 2026: Continuity vs Rupture
Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
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The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading.
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The Long and Short of Sports Sponsorship
How to make every sponsorship dollar work harder, before, during, and after the final whistle.
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Customer Experience in an Endurance Economy
There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.
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The Canada Strong Fund has a timing problem
Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.
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Inaugural Be Giant Upstart Index Examines Entrepreneurial Landscape in Canada, Uncovering Opportunities and Constraints
More than 3 in 5 Gen Z and Newcomers See Opportunity