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FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
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Seven in 10 Consumers Require Creator Authenticity Before Hitting 'Follow'
Authenticity is the Entry Point, But Engagement and Identity Drive Impact
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Canadians Acknowledge Overstating AI Skills at Work as Expectations Grow
Almost one-third (32%) say they’ve overstated their AI abilities to workplace colleagues
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From Betting to Participation
Referencing fresh World Cup research, discover how fan culture is reshaping sports betting’s next growth phase.
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Lottery & Gambling Industry Research
Helping lottery, gambling and regulatory organizations make better decisions in a rapidly evolving market.
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[WEBINAR] How Visible is Your Brand on ChatGPT, Gemini, and Claude?
Revisit our on-demand webinar where we introduce our solution to help brands track, measure, and optimise their presence across leading AI search platforms.
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The Endurance Economy at Mid-Year 2026
Canada is not moving through a typical recovery cycle. It is operating in a period of sustained constraint. The question for business leaders is: how prolonged adaptation is reshaping the market and whether current strategies are aligned to that reality.
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Most Canadian Teens (82%) Support Social Media Age Restrictions
“Social Media Ban”? 70% of Teens Aged 16-19 Say That Sounds Like A Punishment