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What the Future: Family
Explore how the foundations of family life in Canada are being fundamentally reshaped — and what that means for the brands, businesses, and systems built around older assumptions.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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United in Division
Read more about how the Endurance Economy fuels both Canadian unity and a new crisis of division.
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[WEBINAR] Global Voices of Experience 2026
Join us for an exclusive LinkedIn Live session, in which we will unveil the key findings of our latest Global Voices of Experience survey.
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Canadian Insurance Advocacy Turns Positive Across the Sector
Ipsos’ Playbook Centers Around: Make It Easy, Make It Work, Make It Feel Right
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Millennials Struggling to Balance Financial Priorities with Saving for Future
Over one half (59%) of Millennials say they don’t feel financially secure, 44% admit to feeling financially squeezed
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From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management
Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.
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Misfits Stories: The Power of Storytelling in Creative Effectiveness
Stop selling. Start storytelling.
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Fewer Albertans Feel Underserved by Confederation Now Than In 2019
Perceptions of division and unfair treatment have declined since 2019, with fewer Canadians feeling shortchanged or considering separation.
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When Difference Doesn’t Mean Different
The importance of understanding cultural response bias in global CX programs