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Will COVID casual become a permanent fashion look?
As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
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[WEBINAR] Mobile-First Digital Audience Measurement
Ipsos iris has been specifically set up to be a single source, person-centric, mobile-first measurement solution to meet the needs of the Canadian industry both now and in the future.
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Keeping Customers Safe in the Social Distancing Economy
View RCC’s on demand webinar for new insights from Ipsos’ Health & Safety research.
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Retail Council of Canada: Health & Safety Check-Up Webinar
The customer journey is changing, and with it customer expectations, as Health + Safety are now viewed as equally important to customer service.
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Soaring food prices: People say they're paying more amid COVID - here's why
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
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Canadian Shoppers More Thoughtful of Their Spending and Taking More Time to Research Online
Brands and retailers need to be prepared for this elevated behaviour, especially as they head into planning for the busy fall/winter Holiday shopping season
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The Path Forward Webinar Series
Revisit our broadcasts for timely insights to help inform your business recovery strategies.
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The Path Forward: Understanding Emerging Consumer Behaviours
Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.
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The Path Forward: Innovation During the Crisis
Revisit our broadcast to hear more about why investing into your innovation pipeline now is more important than ever.