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Purpose over profit: the search for meaningful work driving small business aspirations
The majority (93%) of Canadian business owners and aspiring entrepreneurs cite meaningful work as the main incentive to run their own business, while over eight in ten (87%) are motivated by the prospect of making more money.
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Survey of Attitudes of BC Residents towards Assisted Dying
Ipsos reveals research conducted for Dying with Dignity on attitudes towards access to medical assistance in dying (MAID) in British Columbia.
Creative|Spark AI
Discover the new age of artificial intelligence (AI) powered ad evaluation to spark your human intelligence (HI) and creative effectiveness.
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Ipsos Global Trends: 10-year anniversary
Ipsos’ largest public survey in its history. 50,000 interviews, 50 markets, 74% of the world's population and 90% of the world's Gross Domestic Product.
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The value and role of trees is top of mind as Canadians experience extreme weather events
In advance of National Tree Day, the Tree Canada and Ipsos survey examines Canadians’ views toward the value of trees.
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September 2024: Consumer confidence largely up Latin American countries
Ipsos’ Global Consumer Confidence Index (based on all 29 countries surveyed) currently reads at 49.1, up an insignificant 0.4 point since August.
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Mental Health seen as the biggest Health issue
According to the 2024 Ipsos Health Service Report, 44% across 31 countries rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges
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Rare Diseases: A Diagnostic Odyssey
Unravelling the Complexities of Rare Diseases: A Market Research Perspective
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Approval of Trudeau’s performance at just 33% as Canadians call for parliament to focus on cost of living
Pierre Poilievre is the preferred choice for Prime Minister, while disapproval of Justin Trudeau's leadership has surged, with 67% of Canadians now dissatisfied.