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Most Influential Brands: Truth & Tendencies
Ipsos, The Globe and Mail Media Group, ACA, Publicis and the CMDC are co-hosting the official release of the 2019 Ipsos Most Influential Brands study.
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Measure, Manage & Improve Your Retail Performance
Watch our on demand webinar featuring case studies demonstrating the power of measuring customer behavior and journey mapping, traffic counting and queue management.
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Giving gifts that count: Finding a meaningful gift is a priority for 8 in 10 (78%) Canadian gift shoppers.
7 in 10 (69%) would forsake traditional gifts and instead prefer to receive a meaningful gift that would help someone else.
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Unlocking Unstructured Data: AI Applications in healthcare
Hear what Ipsos has discovered in terms of AI applied to unstructured data – and how it can provide new and nuanced insights for understanding brand differentiation, beyond what traditional closed-ended data and analysis can generate.
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Ipsos Update - November 2019
Welcome to November’s edition of Ipsos Update – our round-up of the latest research and thinking from Ipsos teams around the world. Featured topics include mental health, Black Friday, brand-building, climate change and packaging trends in China.
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[WEBINAR] Bringing Consumer Occasions to Life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.
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Swarovski’s Consumer Goods Business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program
Partnership will enable optimization of traditional media, digital and social media, and personalized marketing to drive omni-channel sales and profit
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Recent Vaping Health Concerns is Driving Interest in Cannabis Edibles
Cannabis users have a lot on their minds as we approach a notable date in the relatively green cannabis market in Canada.
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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The Future of Beauty: Thriving Across the Consumer Decision Journey
View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.