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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Impact of AI on Canadians Investing Behaviour
Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).
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Conversations with AI
Please join us on October 12th for an extraordinary event, 'Conversations with AI.' Gather with us over drinks, canapés, and good company as we embark on an exploration of AI's potential impact on the Insight industry.
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Ipsos is recognized as a 2023 Great Place to Work® in Canada
Global certification recognizes exceptional employee fulfilment
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People Planet Prosperity Podcast: The Ipsos Equalities Index
In this podcast segment, we explore Canada-specific insights from the Ipsos Equalities Index.
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Data Dive: Millennial myths vs. realities
In five infographics, we uncover a few eye-opening opinions about the generation that grew up in the shadow of the 9/11 attacks and the Great Recession.
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Data dive: Gen Z myths vs. realities
In five infographics, we uncover some surprising opinions of those coming of age amid climate change, inflation, pandemic and war.
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The Up (and Down) Side of ESG Scrutiny
As climate change, economic strife, and community malaise hit closer to home, Canadians are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
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Ipsos names Victoria Marshall as Chief Financial Officer, Ipsos Canada
In her new role, Marshall will lead the finance and accounting functions across the business, and support its leadership team.
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Sustainability and Advertising: Friends or Foe?
Listen in as we share insights exploring how brands can maximize the impact of sustainability communications.