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Empathy Awakened: The power of an empathetic organization
Discover why empathy is essential for your business - not the purely emotional kind but the one that includes purposeful action and delivery.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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BC’s Most Loved Brands 2021
There’s nothing like a global pandemic to put brand loyalty to the test.
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CMAcx
Join Ipsos and a panel of experts as they address the business case for CX, how the C-suite is tackling the challenges of today and the overall contribution of CX to brand promise and growth.
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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Reader’s Digest Reveals Most Trusted Brands in Canada for 2021
Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)
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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Canadian Marketing Association Awards Gala
Ipsos is proud of Steve Levy, Canada’s Chief Client Officer, who received the Canadian Marketing Association’s 2020 Lifetime Achievement Award on November 19.
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How Brands Can Better Meet Growing Online Shopping Expectations
More than a third of consumers are not comfortable with the safety of in-store holiday shopping
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Money talks or budget walks
Discover the importance of CX in building a powerful business case for change, and how to set about quantifying the impact of CX on business performance.