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From Canada Goose to Golden Swan: Why Canada is Ready to Build
Canada’s Endurance Economy is structural, not cyclical. We are in it for the long haul, unless something extraordinary migrates our way. We see some positive signs in the data and in our conversations with energy leaders in Calgary.
Product Studio
Accelerate your journey to product superiority.
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Navigating the Endurance Economy: A BC Perspective on Brand Resilience
Read our latest paper to discover how British Columbia offers an important lens into the Endurance Economy, and what this means for your brand.
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CX Signals
Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews. Harness the power of social media and reviews to help improve your Customer Experience (CX).
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Ipsos Generations Report 2026: Continuity vs Rupture
Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.
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The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading.
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The Long and Short of Sports Sponsorship
How to make every sponsorship dollar work harder, before, during, and after the final whistle.
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Customer Experience in an Endurance Economy
There’s a shift in what matters most. In this commentary we guide you through what’s changed and how to respond.
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The Canada Strong Fund has a timing problem
Our latest Endurance Economy commentary explores the timing and target for the Canada Strong Fund.