Search
-
Two Steps Forward, One Step Back
New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
-
Nothing Changes in a No Change Election
NDP (52%, up 1) maintain 18-point lead over BC Liberals (34%, up 1)
-
Uneven Recovery Means Many Canadians Facing a Cold Winter; Young Canadians, Women, Renters at Higher Risk of Insolvency
As Debt Support Ends, MNP Debt Index Sinks to Second-Lowest Reading Since Inception (94%)
-
Working Canadians Are More Willing to Admit to Struggling with a Mental Illness in 2020, but Less Likely to Consider Depression a Disability
Three Quarters (77%) Would Admit To Having A Mental Illness, But Privacy (50%), Fear Of Different Treatment (45%), And Stigma (45%) Continue To Stop Many From Sharing Their Struggles
-
Slim Majority (54%) of Canadians Support an Election in the Fall of 2020
Majority (55%, +12) now says Size of Deficit is too Big; Half (50%) Believe Increased Spending Going Forward Should Necessitate Election
-
Four in Ten (43%) Canadians Experiencing COVID-Related Disruption to their Employment, Despite Improving Jobs Figures
45% of Canadians Receiving COVID-19 Benefits Say They Will Take on More Debt Once Support Ends (+10)
-
2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
-
Half (45%) of Canadians Feel Less Financially Secure Due to COVID-19
Younger Canadians More Likely to Be Affected; 3 in 10 (29%) Under 35s Have Had to Dip into Savings to Weather Pandemic
-
Are we really “all in this together”?
The pandemic has created some clear winners and losers. In this note we focus on the generational divisions but there are others. Read on.
-
From environment, economy to COVID-19: Our top stories on social media in first half of 2020
These are the reports, stories and videos that got you talking, sharing and engaging with us.