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DIG360 - Ipsos Report: Black Friday buying in Canada plateaued in 2014
Those that shopped did most of their shopping in Canadian bricks and mortar stores. Overall engagement slipped; many are still browsing without finding something to buy. Harbinger of flat Holiday sales?
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Landmark RBC/Ipsos Reid Survey of Canadian Youth Finds Dramatic Decline in Happiness, Optimism During Late Teens
Just 57% of Youth Aged 18 to 21 Feel That They Can Achieve
Anything They Want -
Ipsos Adds Depth to Qualitative Specialty with New Talent
Gayle Lunn and Christian Arambulo to Strengthen Qualitative Research Offering in Canada
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From Makeovers to Taking Over: What Reinvention Means to Canadians
Ipsos Reid Analyzes Twenty Ways in Which Consumers Reinvent Themselves
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant
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Seven in Ten (69%) Retired Canadians Admit to Not Retiring on Planned Date
Among These Canadians, Health (41%) Was Primary Reason for Early Retirement; Half (45%) of Canadians Have Experienced a Serious Health Event
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As House Resumes from Summer Break, Party Support Locked in Holding Pattern
Liberals (38%) Maintain 7-Point Lead over Conservatives (31%), NDP (23%), Bloc (5%) and Green (3%) Party Trail
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Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars
Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving
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Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year
Ipsos Reid Study Finds eCommerce Making Sharp Gains in Personal Products and Household Goods Categories