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Momentum Continues to Build for TouchPoints as PHD and Havas Media Sign On
Two Additional Agencies to Support Launch of Ipsos Reid MediaCT's New Multimedia Research Solution
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Le mouvement en faveur de TouchPoints prend de l'ampleur avec l'adhйsion de PHD et de Havas Media
Deux agences additionnelles appuient le lancement de la nouvelle solution de recherche multimйdia d'Ipsos Reid MediaCT
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Research Shows One Key to Market Relevancy is Brand Reinvention
Brands in Technology, Food & Beverage Categories Lead the Way in Staying Relevant
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Six in Ten (60%) Canadians Believe More Attention Should Be Paid to Adult Vaccinations
Majority (54%) Don't Discuss Vaccinations with Their Physicians; Four in Ten (41%) Fail Vaccination Quiz
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Most (67%) Canadians Have Taken Advantage of New Anti-Spam Legislation to Consent on Receiving Emails from Organizations
Average Canadian Aware of Legislation Consents to 55% of Organization Emails
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When it Comes to Internet Privacy, Most Canadians say Individual Rights (59%) Trump the Needs of Society and Law Enforcement (22%)
Three in Five Aware of New Anti-Spam Legislation (62%), Believe It will be Effective at Reducing Spam (62%)
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Traditional Marketing Still Makes Cents: See Where B.C. Marketers Put Their Ad Dollars
Recent Study Finds Online is Ubiquitous, but Traditional Forms of Media are Still Thriving
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Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year
Ipsos Reid Study Finds eCommerce Making Sharp Gains in Personal Products and Household Goods Categories