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Equality at work doesn’t exist say most Canadian women
As American women grapple with gender equality, so do their Canadian sisters. Seventy-six percent of Canadian women believe there is no equality in the workplace, according to new consumer research called The Truth About Canadian Women.
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Canadian Businesses Increasingly Vulnerable to Data Breaches as Workplace Mobility Increases, According to New Shred-it Survey
Millennials Lagging Behind Older Cohorts on Data Safety & Protection in the Workplace
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Behavioural Science Principles for Better Digital Advertising
Hear our experts discuss research-based insights that will help brands develop simpler, more impactful, and persuasive advertising.
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To Launch or Not to Launch New Draw Games
Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?
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Autonomous World Webinar: How It Will Impact Your Industry
View this on demand webinar to hear exclusive research examining the far reaching impact self-driving cars will have on consumer behaviour.
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Why jingles and Cher always make a comeback
Say you’re walking around a city where you lived or worked in the past. All of a sudden, the melody and lyrics from a favorite old song pops into your head. While you hadn’t heard it in a decade, somehow walking the streets brings it back into your brain seemingly magically and very unexpectedly.
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How Super Mario can help you understand behavioral science
For anyone who wants to learn more about customer experience and behavioral science, video game legend Super Mario is a great metaphor.
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Canadian Meal Kit Craze
Spawned by the ‘stir effect’ (the need to feed one’s family a home-cooked meal) together with the growing requirement for convenient, fresh/less processed and portioned options, Meal Kits usage has increased.
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Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)
Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
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Food Disruptors & the Changing Food Landscape
Food retailers and brands are faced with an increasingly complex retail environment, driven by strong demand for e-commerce, more sophisticated consumer preferences, increasing channel complexity and intensifying competition.