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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media
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Canadians Believe Poilievre Has Edge over Rest of Conservative Field, but are Less Certain that they Want Him to Win
All Candidates Leave a Net Negative Impression with Canadians; Liberal Voters More Favourable to Charest than Conservative Voters
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Restaurants Canada SHOW
Ipsos is delighted to be taking part in the foodservice and hospitality event of the year.
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Majority of Canadians (55%) Aware of 4/20 Celebrations for Cannabis Consumption
Nearly Four in ten (36%) Canadians are More Open and Positive about Cannabis Use Since Legalization in 2018
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CMAcx 2022
With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.
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Most (64%) Canadian Farmers “Cautiously Optimistic” About the Next 12 Months
Most Farmers Taking Steps on Becoming More Technological (91%), Sustainable (96%) and Inclusive (71%)
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Driving compliance at the frontline
Interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly? Read this paper.
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Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
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Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
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Two Years On: Lessons from COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.