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Pragmatism Over Patriotism?
Read more about how Canadians are recalibrating their relationship with America.
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MNP Consumer Debt Index Holds at 88 Points, But Canadians' Financial Optimism Could Waver Amidst Global Economic Uncertainty
Insolvency rates are stable, and Canadians are holding more money after all expenses.
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Ipsos launches GLP-1 PersonaBot, designed to support companies’ understanding of the consumer obesity treatment market
Ipsos’ latest AI-powered innovation offers unparalleled insights into the fast-moving consumer obesity treatment market – while reinforcing Ipsos’ position at the forefront of AI applications in market research.
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Six in Ten (62%) Canadians Think Eliminating Inter-provincial Trade Barriers Will Lead to Growth; Canadians Conflicted on Rushing Nation-Building Projects
Progress depends on trust, as Canadians want to see action - but not at the expense of due process.
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Artificial Intelligence at Ipsos
Discover how Ipsos is pioneering the future with AI through platforms like Ipsos Facto and products such as Ipsos PersonaBot or Creative Spark AI, alongside new technologies like Agentic AI and synthetic data.
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Food for Thought: Recent shifts identify new opportunities
Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
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Canadians Show Increased Confidence in National Leadership’s Ability to Handle Trump; Notable Resistance to Us Products Continues
Confidence in leaders rises, but economic concerns and U.S. resistance persist.
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Canadian Pride on the Rise: Nearly Half of Canadians Say They Are More Likely to Feel Proud About Their National Identity
Canadians are not only feeling prouder, but also more engaged in celebrating, promoting, and learning about their national identity.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Ipsos launches “Collective Innovation,” an AI-Driven program enhancing innovation success rates
Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.