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  • New Services

    Conversations with AI Part IV: AI-assisted knowledge libraries and curation

    How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.

    19 August 2024
  • New Services

    [WEBINAR] The Future of Fun: Elevating CX in a Dynamic Betting World

    Join us for an inspiring and informative webinar exploring how to achieve CX maturity and build emotional connections that can help define the future of the industry.

    14 August 2024
  • New Services

    Synthetic Data: A Guide to Responsible Adoption

    Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.

    14 August 2024
  • Society

    Eight in Ten Canadians Worried about Household Food Waste

    Two in Three Say it’s Important to use Reusable or Environmentally-Friendly Products in their Kitchen

    13 August 2024
  • Consumer & Shopper

    Bringing Healthcare Segmentations to Life With GenAI-Powered Persona

    Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviours, and preferences of real-world doctors, patients, and pharmacists.

    12 August 2024
  • Society

    Ipsos Update – August 2024

    Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

    1 August 2024
  • Society

    The AI Revolution: As Many As One in Three (33%) Canadians Already Embracing AI for Financial Management

    But Over Two-Thirds (68%) Acknowledge AI Limitations, Perceiving it as Being Incapable of Factoring Human Emotion into the Financial Calculus

    30 July 2024
  • Society

    July 2024: Consumer confidence mixed in Asia-Pacific

    In contrast, sentiment is up in the Middle East and Africa.

    29 July 2024
  • Media & Brand communication

    What all Brands can learn from the 2024 Paris Games

    Here’s three key takeaways from the 2024 Paris Games that marketers must pay close attention to.

    26 July 2024
  • Society

    Two out of three Canadians (63%) believe that the level of federal government spending is too high

    Seven in ten Canadians (70%) are dissatisfied with the level of accountability and transparency in federal government spending

    25 July 2024
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