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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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The Most Influential Brands in Canada, 2020
Google, Amazon, Youtube. These are the top 3, but what about the rest? And what makes the top 10 so awesome?
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Ipsos consolidates its out-of-home measurement leadership
Ipsos announced today the acquisition of a majority stake in MGE Data, a leading player in out-of-home (OOH) measurement.
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Attitudes to COVID-19 vaccines
The rollout of COVID-19 vaccines will be the largest, fastest and most challenging vaccination program in history. Some challenges we will anticipate; some we won’t.
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Nearly Half of Canadians (48%) Saw People Outside their Household Over the Holidays; Majority (61%) of them Gathered Indoors Without Masks
Despite Widespread Flouting of Pandemic Guidance, Most (95%) Think Their Actions Over the Holidays Did Not Contribute to Virus Spread; One in Ten (10%) Express Guilt over their Actions
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Ipsos' Market Strategy & Understanding unit hires Ipsos alumna to lead Canadian team
Executive homecoming brings deep Canadian and global experience to advance Ipsos position as strategic insights and consulting leader
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A Year in Review - 2020
This has been a year of momentous change. As we pause to reflect at the end of the year, we present some Ipsos research highlights you may have missed during the dizzying events of 2020.
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Safer at Home: Eight in Ten Canadians (85%) Vow to Do All They Can to Avoid Going into Long-Term Care
Nine in Ten Concerned About Challenges Faced by LTC System
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.