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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.
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Eight in Ten Canadians (79%) Would Support the Expansion of Virtual Healthcare Services Provided by Family Doctors
Canadians have low confidence that their provincial governments will reduce emergency room wait times.
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Perceptions of Healthcare System Deteriorate 5 points Since Last Year; Prognosis for the Future is Grim
Canadians are twice as likely to expect the quality of healthcare that they and their family will have access to locally will worsen rather than improve in the next few years.
Equity, Diversity, and Inclusion
Helping you uncover the story of your organization: Taking action on Equity, Diversity, and Inclusion (EDI) in the workplace.
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Canadians Rate Having Close Friends and a Career They Enjoy as More Important for a Fulfilling Life Than Having Children
As Canadian fertility rates hit lowest levels since records began, Canadians currently see having an enjoyable career and having close friends as more important to leading a fulfilling life than having children, including Canadians with kids in their household.
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Majority (64%) See Declining Fertility Rates as Bad News, But Younger Adults Not so Sure
While six in ten Canadians think it is bad news that the fertility rate has hit its lowest level in Canada since records began, over a third think this is good news as there are too many people in Canada and world.
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A question of gender
Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.