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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.
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[WEBINAR] Meet Today's Sustainability Consumer Segments
Ipsos’ Naumi Haque, SVP and lead for the Ipsos Essentials program, will introduce the different segments of consumers and share how best to appeal to them with sustainable offers.
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CMA Café: The ESG Imperative
On November 22, join Cynthia Pachovski, CEO of Ipsos in Canada, to discuss how marketers must incorporate their C-Suite’s ESG objectives and achievements into their strategies and plans.
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Canadians say Individuals Matter in Fight Against climate Change, But Are Unwilling to Pay more Tax
66% of Canadians think if everyone made small changes it would have big impact
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Canadians Believe Extreme Weather the New Norm
68% of Canadians think the country will face extreme weather like we've experienced this year every year
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Canadians Increasingly Want Government Action On Climate Change
65% of Canadians think that if Canada's government does not act now to combat climate change, it will be failing the people of Canada
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.
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Trust in Traditional News Rebounds
Canadians' Trust in Traditional News Increases to 63%, But They Have Worries about Loss of Local News and Use of AI in the Newsroom
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Just over half (55%) of Canadians support using nuclear energy to generate electricity.
Six-in-ten Canadians agree that nuclear energy can help Canada meet its climate change goals (62%) and that electricity generated from nuclear energy can be considered a clean form of electricity (58%).
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Ipsos RISE
A first look at Ipsos’ groundbreaking, AI-powered insights platform for modern brand, risk and reputation management