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Politicians and Tech Giants Should Top Santa’s Naughty List while Healthcare Workers Make the Nice List, Say Canadians
Canadians at the top of both with Ryan Reynolds on the nice list, but Justin Trudeau naughtiest
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Majority (56%) of Canadians Support Another Lockdown to Stop the Spread of Omicron
Eight in Ten Think Omicron Will Delay Return to Normal (82%) and Would Consider Cancelling Travel Plans if COVID-19 Got Worse (80%)
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Pandemic Paradox: Fewer Are in Debt Yet Many Are Concerned About Affordability
Compared to the pre-pandemic era, Canadians (aged 20-69, HHOLD income $40k+) Are A Little More Reluctant to Spend Money or Go into Debt During the Holiday Season
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Canadians and Americans Already Feeling the Pinch of Inflation
Rising concerns are accompanied by expectations of paying even more in 2022
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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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In the Wake of Wildfires and Floods, Natural Disasters are Fastest Growing Threat for Canadians
Ipsos poll for Halifax International Security Forum shows most Canadians believe the world is becoming more dangerous
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National survey reveals most young adults have confidence in science
Yet lack of confidence in math, the persuasion of social media influencers, and the difficulty to delineate between real and fake information can keep many young adults from making science-based decisions
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Many Canadians Using Cash Windfall During Pandemic to Increase Charitable Giving
But K-Shaped Recovery Means that Higher Proportion Have Scaled Back Their Giving (18%), Not Increased It (12%)
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.