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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Bots Activity Stable in Campaign Except for a Spike Around Blackface Scandal
Bot activity on social media during Canada’s election campaign has been stable, except for a spike in activity around the release of pictures of Justin Trudeau in blackface on September 18 and 19.
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Health Care Continues to Be Top Issue for Canadians (37%); Climate Change Climbs to Second (30%, +4), Ahead of Affordability (26%, -2)
9 in 10 (89%) Agree Action is Needed to Protect Quality of Health System, Half (47%) Won’t Pay A Single Dollar More to Access Better Care
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Study reveals on-line video continues to grow, may be an extension of the TV era
Thirteenth annual Digital Marketing Pulse Survey provides actionable insights for Canadian marketers
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When Lies Have Legs: Majority of Canadians (56%) Have Been Fooled By At Least Some Form of Fake or Outdated Content Online
Most (61%) Think Public Concern About “Fake News” is Excessive Yet Many Have Difficulty Deciphering What Constitutes Fact
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Mall makeovers vs. online shopping: Will e-commerce support or replace brick and mortar?
More than half say it’s easier to buy goods and services online than a year ago.
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Vividata partners with global leaders to launch Canada's first consumer and media passive panel
Pre-eminent consumer and audience insights company Vividata has joined forces with market research tech company RealityMine, market, audience and opinion research specialist Ipsos, and digital data collection expert Delvinia, to launch the first passive panel of its kind in Canada.
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Ipsos adopts Canadian Research Insights Council (CRIC) Seal
Recognizes Ipsos’ commitment to world-leading standards and ethics
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Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands of 2018.