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Conservatives (40%) Hold Lead over Liberals (30%, -1) as SNC-Lavalin Affair Continues to Boil
Prime Minister Trudeau’s Approval Rating (40%) Now Lower than President Trump’s (43%) in the US
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New Study reveals misconceptions among Ontario Youth in their understanding of Melanoma and Sun Safety
Two-thirds (65%) acknowledge that while they know sun safety is important, they don’t always take the appropriate steps to protect themselves.
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Eight in Ten (80%) Albertans Support Notion that All Publicly-Funded Hospitals in Alberta Be Required to Allow Medically-Assisted Dying on their Premises
Majority of every demographic group studied – including those with religious identity – support access in all publicly-funded facilities
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UCP (52%) well in front of NDP (35%) as April 16 election called
NDP Competitive in Edmonton (NDP 44%, UCP 43%). Notley (30%) Close to Kenney (33%) as Best Premier
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[Event] Corporate Partnership Conference
Strong cause marketing programs and not-for-profit partnerships are more necessary than ever for corporations. Cause marketing has become the norm. If you are not doing cause marketing or you’re doing a poor job at it, rewards are being left on the table
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Liberals (31%, -3) Shed Support as Tories (40%, +4) Capitalize in Wake of Jody Wilson-Raybould Testimony
Canadians Siding Decidedly with Wilson-Raybould (67%) over Trudeau (33%); Majority (62%) Agrees Prime Minister Has Lost Moral Authority to Govern
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Canada’s Digital Marketing Pulse
Are your digital marketing strategies keeping up with consumer expectations?
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Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance
Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
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Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture
Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.
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As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day
Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School